Blog Articles

Leslie Wolke is a nationally recognized wayfinding technology consultant. From wayfinding websites to apps and touch screens, she has developed innovative solutions in collaboration with a number [...]

How many apps do you have on your smartphone? Now, how many of them do you use on a regular basis? Daily? Once a month? Once in a blue moon? And how many have you downloaded and later deleted? [...]

Guess what? Mobile Marketing Magazine has announced the launch of the Mobile Leaders Network (MLN), and we are very pleased to be a founding member! As part of the MLN, Phunware Advertising will [...]

Marketing has always been about sending the right message to the right person, at the right place and time. The digital world opened up new possibilities that marketers have been quick to pounce [...]

When it comes to mobile, there’s always good news and bad news. The good news is that mobile offers ample opportunities for brands to make money. In 2014, we passed the tipping point: [...]

People in media, sports, and entertainment get awfully excited about the idea of live-streaming with their own branded mobile app. After all, if you’re in the business of creating and [...]

Today, an unprecedented number of shoppers are using mobile devices while shopping in brick-and-mortar stores. They use their smartphones for wayfinding, comparison-shopping, checking in, leaving [...]

Innovations in mobile wayfinding are transforming the patient experience at hospitals across the country. Using the latest smartphone and tablet capabilities, branded hospital mobile apps can [...]

Pick the Right In-App Ad Types If you’ve been following our series, you know that we’ve been working to help you understand the best ways to make money from your app. Of course, [...]

Paid or Freemium? You probably want to make money with your app. But if you’ve dabbled in charging for an app, you may have already learned that the most effective tactics are not always [...]

Start with Strategy. Having money comes in handy. For the most part, the days of barter have come and gone, leaving us with cold, hard cash as our basic tool for getting things done. That’s [...]

Note: This post is the second in a two-part series. Click here to skip to Part 1. Because mobile advertising is not the best-regulated system in the world, you need to be diligent about vetting [...]

Note: This post is the first in a two-part series. Click here to skip to Part 2. Mobile advertising is still the “wild west” of digital marketing. Like desktop/laptop advertising, [...]

We’re only a few weeks into 2015, and retail executives are still formulating their resolutions and goals for the year. Right now, organizations are bringing their departments together to [...]

When it comes to brand promotion and driving foot traffic, newspaper inserts and magazine ads, TV commercials and online banners just don’t deliver the revenue retailers expect—and need. Smart [...]

Mobile retail traffic and sales reached an all-time high over Thanksgiving weekend this year. On Thanksgiving Day alone, mobile accounted for 52 percent and 32 percent of eCommerce traffic and [...]

Holiday season is in full swing and though some shopping lists may be partially tackled, it doesn’t mean retailers should comfortably ease off of their marketing efforts. Rather, the period [...]

As 2014 races to an end, it’s time to look at what’s on the horizon. Here are five of the top mobile app trends and predictions for 2015, along with five questions advertisers should [...]

The mobile app market is like a crowded Moroccan bazaar, with an overwhelming number of vendors vying for attention. Apple’s App Store had just over 2.2 million apps as of March 2017, and [...]

Enterprise technology is exciting again. (ZDNet even calls it “sexy.” Who knew? Well, actually, we did.) How did this happen? After a sleepy couple of decades, several factors aligned [...]

For decades now, IT departments have been in charge of technology decisions in their organizations. Like any department in the enterprise, IT is concerned with adding value to the business, [...]

Photo by Kyle Mills Hall When it comes to digital and mobile technology, an awful lot of acronyms get tossed around. Everybody just nods and smiles, but many of us don’t really know what [...]

Frequent flyers want to use smartphones to maintain control over their journey at all times, new research shows. But are airports ready to meet the needs of today’s connected travelers? [...]

Mobile Advertising: What Is eCPM? Or, “Nobody Told Me There Would Be a Math Quiz!” Like so many acronyms flying around the business world today, eCPM means different things to [...]

Picture this: It took you months to conceive of, design, build and launch your mobile application. This application is going to connect you directly to your most loyal customers, allowing you to [...]