In Blog Articles

As Chairman and CEO of Phunware, I am often asked questions about mobile application development, mobile best practices and monetization.  In this occasional series, I will share some of the Q&A from past conversations and interviews as well as open it up for any new questions that folks are curious. Submit your questions to socialmedia@127.0.0.1.

What do you think makes an engaging mobile application?

We start from a user perspective. You need to think about what the core value of that application is; it’s utility, why a user would download it, and why they will come back, week over week, month over month, quarter over quarter, year over year. A lot of companies believed, with their first generation of mobile applications, that it was a box to check–that you need an application, and some brand extension. Usually, the budgets were very small. However, what we have found is, across all titles on iTunes, we are getting some of the highest rated applications from our portfolio. We’ve gotten to the top of categories like Travel, Entertainment, Lifestyle, and Education–from all different kinds of brands and sizes of companies; some free, some paid. We use our proprietary framework which creates a mobile experience, rather than just an app or a feature. Creating that quality, especially for large brands, is critical. People understand what is good, and what is bad. Users are casting judgments about brands, and whether they are engaged appropriately, or if they are being insulted by the methodology of engagement.
 

Mobile as a Service (MaaS) by Phunware from Phunware on Vimeo.

Recommended Posts
Phunware






































Get a Demo of Phunware’s Digital Front Door!


Set Up a Meeting with Us!


Set Up a Meeting with Us!


Request Access Today!

Sign up to receive our latest Phlash Report!

Contact Us!

Send us a message and we'll get back to you as soon as we can.

Get started on your pandemic response solution today!

Send us a message and we'll get back to you as soon as we can.

Partner Newsletter

Fill out the form below to receive our Phunware Partner Monthly Newsletter.

Your Campaign, Powered by Phunware!

Targeted mobile advertising is one of the most effective ways to reach voters and policy makers. Learn how we can help you mobilize your audience.

Contact Us!

Send us a message and we'll get back to you as soon as we can.

SDK Download

Choose your desired platform to download the SDK or documentation.


iOS SDK

Android SDK

Introducing Rewarded Surveys!

Monetize users with Phunware's new Rewarded Surveys, a less intrusive alternative to standard ads. Contact us to learn more.



Receive Company Updates!

Be the first in line to receive the latest Phunware company updates and more delivered directly to your inbox.