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Tag Archives for: "Retail"
 “Click Here for Something Boring”: When Marketing Personalization Falls Flat

“Click Here for Something Boring”: When Marketing Personalization Falls Flat

May 15, 2018

(Originally published on September 16, 2015) Have you ever been to an all-you-can-eat buffet? Giant appetizer platters, vats of soup, an endless selection of meats and veggies and [...]

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 How Retailers Can Use Mobile to Out-Deliver Amazon

How Retailers Can Use Mobile to Out-Deliver Amazon

May 10, 2018

(Originally published on Oct 4, 2017) Amazon’s forays into brick-and-mortar stores are all over the news lately, with many analysts predicting doom and gloom for traditional retailers [...]

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 Mobile Tech in Retail: Shiny Objects vs. Smart Strategy

Mobile Tech in Retail: Shiny Objects vs. Smart Strategy

March 21, 2018

In the mobile world, we’re all a bit guilty of focusing on the next shiny object. Here's why your attention should be focused on a winning mobile strategy instead.

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 Mobile Wayfinding: The Explorer’s Guide for Resorts, Casinos and Theme Parks

Mobile Wayfinding: The Explorer’s Guide for Resorts, Casinos and Theme Parks

February 28, 2018

We’ve written quite a lot on how mobile wayfinding helps people find their way around busy, confusing environments, like airport terminals and hospitals. Having a personal digital navigator [...]

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 “I’m Here. Where Are You?” How Location Sharing Comes in Handy

“I’m Here. Where Are You?” How Location Sharing Comes in Handy

February 22, 2018

Remember back in the Dark Ages before we could set reminders on our phones? If you’re anything like me, you were probably leaving yourself a voicemail saying “Don’t forget to [...]

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 Exploring the Toy Box at NRF 2018

Exploring the Toy Box at NRF 2018

February 20, 2018

If you weren’t able to join us at the 2018 National Retail Federation (NRF) Big Show, you missed out on Cisco’s super-cool Toy Box, a fully functional toy store right on the floor of [...]

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 The No-Geek-Speak Lowdown On Virtual Beacons

The No-Geek-Speak Lowdown On Virtual Beacons

January 15, 2018

Virtualization has been around the computing world for more than a decade now. For the non-techies (or even the sorta-techies) among us, virtualization basically means using software to make one [...]

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 3 Ways Retailers Can Act Now for a Stronger 2018

3 Ways Retailers Can Act Now for a Stronger 2018

January 3, 2018

As we transition to 2018, retail marketers are taking stock of the past year and preparing for what’s ahead. The retail apocalypse that was forecast back in the spring is either overblown, just [...]

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 So Amazon Gobbled Up Whole Foods. Here’s How to Cure Retail’s Heartburn.

So Amazon Gobbled Up Whole Foods. Here’s How to Cure Retail’s Heartburn.

July 24, 2017

The recent announcement that Amazon is acquiring Whole Foods Market has rocked the business world, as pundits, retailers and grocery execs struggle to wrap their heads around what it all means. [...]

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 Data Download: Phunware’s 2017 Mobile Future Survey

Data Download: Phunware’s 2017 Mobile Future Survey

April 17, 2017

At Phunware, we love data. It’s the best way to understand your customers and app users to make more informed strategic decisions. While mobile devices offer rich contextual data about users, [...]

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 Best Practices for Writing a Mobile RFP

Best Practices for Writing a Mobile RFP

April 6, 2017

Requests for proposal (RFPs) are an important part of any major custom mobile initiative. It’s common for large or complex businesses to use RFPs to solicit mobile solution ideas and [...]

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 6 Mobile Trends to Watch in 2017

6 Mobile Trends to Watch in 2017

January 23, 2017

Venture capitalists Peter Wagner and Martin Giles coined the term “authentically mobile” to refer to experiences and services that could never have come to fruition without a mobile device (think [...]

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 5 Reasons Your Mixed-Use Development Needs a Multipurpose Mobile App

5 Reasons Your Mixed-Use Development Needs a Multipurpose Mobile App

September 28, 2016

Mixed-use and transit-oriented developments are increasingly popular all across the U.S. According to Axiometrics, mixed-use developments will make up nearly a third of all apartment properties [...]

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 How Retail Marketers Can Unlock More Touchpoints with Location Marketing

How Retail Marketers Can Unlock More Touchpoints with Location Marketing

April 15, 2016

In a 2016 Economist Intelligence Unit report, 499 chief marketing officers (CMOs) and senior marketing executives worldwide were asked to name the top three technology trends that would have the [...]

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 Beyond Loyalty Programs: Tracking the Future of Retail Customer Relationships

Beyond Loyalty Programs: Tracking the Future of Retail Customer Relationships

February 25, 2016

Loyalty used to be the be-all and end-all for retailers. But today’s consumers are asking more from brands. Exclusive discounts and special offers aren’t always enough to keep [...]

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 What Can You Do with Mobile Marketing Automation?

What Can You Do with Mobile Marketing Automation?

April 23, 2015

Marketing has always been about sending the right message to the right person, at the right place and time. The digital world opened up new possibilities that marketers have been quick to pounce [...]

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 Omnichannel Marketing for Retailers: Yes, It’s Within Reach.

Omnichannel Marketing for Retailers: Yes, It’s Within Reach.

March 20, 2015

Today, an unprecedented number of shoppers are using mobile devices while shopping in brick-and-mortar stores. They use their smartphones for wayfinding, comparison-shopping, checking in, leaving [...]

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 5 Retail Mobile Strategy Resolutions for 2015

5 Retail Mobile Strategy Resolutions for 2015

January 27, 2015

We’re only a few weeks into 2015, and retail executives are still formulating their resolutions and goals for the year. Right now, organizations are bringing their departments together to [...]

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 Can Push Notifications Boost Retail Foot Traffic?

Can Push Notifications Boost Retail Foot Traffic?

January 7, 2015

When it comes to brand promotion and driving foot traffic, newspaper inserts and magazine ads, TV commercials and online banners just don’t deliver the revenue retailers expect—and need. Smart [...]

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 Mobile Merriment: How Top Retail Apps Brought the Holiday Spirit

Mobile Merriment: How Top Retail Apps Brought the Holiday Spirit

December 30, 2014

Mobile retail traffic and sales reached an all-time high over Thanksgiving weekend this year. On Thanksgiving Day alone, mobile accounted for 52 percent and 32 percent of eCommerce traffic and [...]

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 Why Retailers Should Bet on Beacons

Why Retailers Should Bet on Beacons

July 16, 2014

Over the past few months, there has been a lot of debate taking place around beacon technology. Of course, Apple ignited the discussion with the unveiling of iBeacon, which is designed to extend [...]

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