People are shifting away from traditional cable TV and spending more time watching content on streaming platforms. Streaming video and connected TV (CTV) are now central to how we consume entertainment and information. For marketers, these platforms have become vital tools for reaching today’s audiences. Let’s explore why they are so important and how brands can effectively use them.
The Rise of Streaming Video and Connected TV
In recent years, more people have moved away from traditional cable TV to streaming services. Platforms like Netflix, YouTube, and Hulu have changed how people watch video content. Instead of waiting for scheduled TV programs, users can watch what they want, when they want. Connected TVs, which allow people to stream content directly on their televisions, are growing in popularity too.
With millions of people using these platforms daily, brands have realized that they need to be where their audience is. Streaming video and connected TV offer a way to reach people in the comfort of their own homes. This makes them essential tools for marketers.
Why Streaming Video and CTV Matter for Marketers?
There are several reasons why streaming video and CTV are now critical parts of marketing strategies:
- Massive Audience Reach: Streaming services and CTV offer access to a global audience. With billions of hours of video watched daily, brands can reach people across different age groups and locations. This gives companies the ability to target diverse groups of viewers.
- Precise Targeting: Unlike traditional TV ads, streaming platforms allow marketers to target specific groups. For example, ads can be shown to people based on their age, interests, or viewing habits. This level of precision means that brands can make sure their ads are being shown to the right people, increasing the chances of a successful campaign.
- Engaging Content: Video is one of the most engaging types of content. People are more likely to watch and remember a video ad than a text ad. Streaming platforms allow brands to tell their stories in a creative and entertaining way, making it easier to capture the audience’s attention.
Tips for Brands Using Streaming Video and CTV
For brands wishing to incorporate connected TV and streaming video into their marketing, consider the following advice:
- Know Your Audience: It is critical to ascertain your target audience before producing any video content. Are they professionals, families, or young adults? Understanding your viewership will help direct the tone and meaning of your videos.
- Create High-Quality Content: On streaming platforms, users anticipate watching high-quality video. Ensure that your videos are captivating and well-made. By doing this, you will increase audience trust and elevate the look of your brand.
- Use Targeted Ads: One of the key benefits of streaming video and CTV is the ability to target ads. Take advantage of this by creating ads that are tailored to specific groups. For example, an ad for a sports drink might be shown to people who watch fitness videos, while an ad for children’s toys can be targeted at parents.
- Track and Adjust: Streaming platforms offer valuable data about how many people are watching your videos, how long they watch, and whether they take any action afterward. Use this data to track the success of your campaigns and make adjustments when needed.
Conclusion
Schedule a meeting with the Phunware Advertising team to explore how streaming video and connected TV can elevate your advertising strategy, drive business growth, and maximize your ROI.
